The exponential growth of the ICO has not left indifferent a sector as important as advertising. Marketing agencies have known how to take advantage of the StarUps boom launched by their ICO to help them sell their products better with techniques typical of business marketing.
But this relationship between the marketing agencies and the ICOs has not always been rosy. Agencies have had to enter a new world and start selling something that until recently was totally unknown. In the midst of this turmoil, advertising experts have been learning some very important elements related to the ICO market that can be summarized in 4 great lessons.
Emerging markets are not so easy to detect
Uncontested spaces in new markets are often difficult to distinguish because they often require us to learn about something completely new, to break preconceived schemes that may go against a nascent idea.
In the case of crypto currencies and ICOs, we saw that growth was extremely fast and generated that a large part of the market turned to virtual assets, a strange concept for many.
Entering an emerging market at the right time can be the key to making an investment as successful as we want it to be. The complicated thing is that to determine that exact moment we will need a lot of analysis, intuition and a bit of luck.
Being first has its pros and cons
Being first in a market has very noticeable benefits that mark yourself as an expert with experience in an area that has very few competitors. The first tends to become a reference that everyone wants to follow within the operations of that market.
However, there are also disadvantages that must be taken into account. First of all, we may encounter problems that no one will know how to solve because we are the first to face such a situation. In addition, there is also the possibility of the market falling or failing, and with that our reputation will be damaged.
Sometimes it is advisable not to arrive first but to arrive a little late, while there is still a significant flow in the market. In this way we can evaluate what the competition is doing, follow what it is doing well and improve on what is failing.
Not all change is bad
We tend to prefer stability to constant change because the former brings us peace and security, however, sometimes it is necessary to make some changes in our financial or labor activities in order to obtain greater benefits.
The explosion of crypto currencies has caused many people to become interested in totally new concepts. Issues such as Blockchain were completely unknown to the public a couple of years ago but, due to the boom in its prices, nowadays there are many studying this technology and seeing how it can be applied in various fields of society.
This change has proved to be very positive because it has allowed many projects to be carried out and bring benefits for investors and even for society in general.
In order to be successful, ambitious goals must be set
When we listen to the process by which business strategies are planned we can realize that there are many companies that are missing opportunities because they simply don’t believe in what they can do.
In the face of challenges, it is necessary to take risks in order to achieve an important position in the market. Ambitious goals must be set in the projects to achieve better opportunities and with this, greater opportunity for success within the sector that is decided.